Most business owners and entrepreneurs have no problem coming up with ideas of how to make money. The problem they do have, however, is a total sense of fear about taking their idea to market and find the people who pay for it.
People will not just magically appear and freely hand over cash. You have to be able to sell your product or service and you have to be able to do it with confidence.
This is why so many business owners and entrepreneurs end up strapped for cash, with no clients and just a high level of stress about paying the mortgage next month.
The good news is I am here to help. I don’t want to just help you overcome your fear of selling. I want to help you OBLITERATE your fear of selling.
I have come with five steps for you to do this.
Step 1: Get Your Identity Sorted
You are going to get an identity regarding your business if you like it or not. As it is going to happen, make sure it is you who controls your brand and give yourself an identity.
For example, I help business owners and entrepreneurs to obliterate their fear of selling. You can see I have a very clear prospect in mind who I am targeting and I have a very clear problem and solution defined about how I can help that target market. I am in control of my brand.
Step 2: Get Confident
I cannot over state to you how important it is to believe in what you are selling. You must believe, without a shadow of doubt, that doing business with is the best decision anyone can make.
Just think about it. If you turned up to an appointment and your prospect asks you if your product is any good, what would like think if you stuttered or flinched before saying it is an excellent product?
Confidence is an attractive quality. It shows strength. It means your prospects will trust you. Without confidence, you are dead in the water.
Step 3: Build Your Evidence
One of the ways to get this unshakeable confidence in what you are selling is to use the stories of you past success. Look back throughout your career and take every success and learning experience you have had, and turn it into a story that you can tell your now targeted prospects.
People love stories; it relaxes them and puts their guard down. It makes you friendly and shows you know what you are talking about.
Step 4: Understand Your Customers
The secret to being successful in sales is to understand exactly what you customers want. Once you know what they want it is easy to make money as you can go and get it then make them an offer they cannot refuse to buy it.
Yet so many people don’t do this. They come up with an idea and run with it before actually checking out the market place to see if anyone actually wants the idea in the first place, or if they do want it, how much they would be willing to pay for it.
It is so important to research your market before investing heavily in developing your business.
Step 5: Solve Problems & Offer Solutions
The final step here to obliterating your fear of selling is to look at what information you present to your prospects when pitching.
Most business owners will just talk about themselves and how qualified they are then when they don’t make a sale they lose even more of the little amount of confidence they had in the first place.
When presenting to prospects you want to be talking about one of two things. Either you talk about the problems you are prospects are having so they see you understand them or you talk about solutions about how life will be after doing business with you.
The amount of letters after your name really isn’t that important at this point of the process. Your prospects only care about what is in it for them.
So there you have it. Take action. Implement these five steps and very quickly you will notice a dramatic improvement in your sales performance for your business.