To B or Not 2B – Buyers, Sellers and Roadblocks to Good Business

A standard, universally popular business directory is a collection of Sellers and Buyers from across the World. Something smaller- a local business services company will also have paradigm differences between people who make up the ranks of such directories. Often overlooked, yet always a major factor, these differences can hinder good business and make inter-country trading a long drawn, unreliable process.

B2B Demands Trust

‘Relationship marketing’ is swiftly becoming an integral component of the rules that govern a good business directory. Trade relationships between members of a business directory belonging to different countries involve unique risks including potential problems arising from language, cultural and administrational differences. Perfect business is achieved when Sellers and Buyers learn to trust each other. And trust is a direct result of perfect business practices. It’s definitely a vicious circle.

Business Based on Facts

A good business directory or b2b website provides all the basic tools to develop a powerful, truthful and reliable trade relationship between a buyer and seller. English is the preferred international language of communication and should help sync talks between the trading parties. Professional business directories also thoroughly vet all on-board members to authenticate their credentials- further adding a line of defence against deceitful business practices. Thus, base your b2b business decisions on facts rather than local and cultural differences.

Business Directory is your Middleman

The fundamental reason for differences between a potential buyer and seller is almost always the lack of syncing. A common ground needs to be established wherein both parties can meet to discuss, idea and share information. A good b2b website can serve to be such a platform- the common mode of communication, the various mediums of data input and reception about products and services, alongside a professionally trained human resource unit allows for a smooth and reliable exchange that leads to good b2b trading.

The first Step is the most Challenging

As with any task (and eventual achievement) in life, the first step is always the most difficult. After you have subscribed to the idea of getting onto b2b trading, the first crucial step needs to be taken- namely, enlisting your business on a competent business directory. In b2b terms, it is best to subscribe to the biggest business directory you can find as it allows you to trade with a much bigger market than your local, traditional options. Also, a good business directory will have an even balance of Sellers and Buyers. As a Seller or Buyer, you don’t want to be hosted on a b2b website that provides you limited options for trading.

Play it Safe- Risks are Part of Professional Trading

Business is always associated with expected and unforeseen risks. The trick is to play it safe by clearly understanding the pain points and preparing meticulously for it. Before indulging in online b2b trading with another member of the business marketing, thoroughly check this trader out for inconsistencies and exaggerations. The easiest way to do so is to request for attested documentation and other figures that can be verified. Also, establish a line of verbal communication that will help in the rectification of queries immediately and without a standoff period.