While strategic PR campaigns were once reserved for the business “elite”-those who could afford to spend one to […]
The Top 5 Things Businesses Must Do To Get Publicity In 2008
How to Properly Write Press Releases
The good thing about press releases is that it is much cheaper than cooking a huge ad campaign […]
When a Sow’s Ear Will Do Fine
I’ve been reminded today that some things, like men, can’t change; nor should they. I’m convinced that, as […]
How to Use a Special Event and Press Release to Boost Your Profits in a Recession
I’m you were to ask me: “Henry — we’re in recession, I need a rapid injection of new […]
A Free Public Relations Gem
Have you recently served as a keynote speaker at an event? Or, has your business received a special […]
How to Improve Communications With Media Reporters and Get Free Press
Many business professionals who are trying to get media exposure overlook what they must do if they are […]
Why Your Organization Must Have a Crisis Communications Plan
Crises come in infinite shapes, sizes and levels of severity. Some are huge and disastrous like a plane crash, […]
Why Professional Writers Should Be The Ones Writing Press Releases
It’s not hard to understand how one might run across a press release or two that has grammar […]
Radio Has Changed – How To Get Your Business On The Radio And Making Waves
In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in […]
The Amazing Power of a Press Release
Press releases are amazing in their ability to accomplish so much in so few words. Consider this: a […]