Let’s Explore The Benefits Of A Guest Blogging Service
Why you ask? Well I’ve been blogging for on a short time and my traffic is there but far below a commercially viable site. I am trying to set up a business and everyone says the same thing. “It will take time” or “Yes, you’ll be an over night success after you put your 2 to 5 years of grunt work first”. Guest posting on blogs allows you to leverage the experience of established blogs with a large readership and get the exposure you need. I need that exposure.
Google weighs age of the blog in its page rank algorithm so a new blog like mine with no page rank has a harder time getting articles on the top 10 for that keyword.
Write What The Guest Blogging Service Desires.
You are writing your article to get exposure and leverage an authority site. Make it good. Your content has to be relevant to the theme of the site.
Do Your Research
Check out the guest blogging service or ask them for keyword ideas on what they want to see. Take those ideas and run with them. Keyword research is the most important part of any article. If you have the resources, run your keyword through some filtering software or ranking software to qualify or target the keywords. Without a good keyword, you may be wasting your time writing an article that is too hard to rank.
Write Your Article
Write your article with the guest blogging service guidelines in mind. Check out the site you plan to submit to and see what type of articles are already there. Check the level of writing. Can you write to that level? Check out the ads and see what is being promoted.
Do Search Engine Optimization
Optimize as you go:
- Your keyword must be in the title
- Keywords in the first and last lines
- Do not stuff keywords in the body. Place them where they make sense and at a rate of 1 to 2%
- Use keywords in H2 and H3 headings
- Keyword in the alt tag of a picture
Place The Links With Care
Check the submission guidelines of the guest blogging service to see if affiliate links are allowed. Some sites restrict the placement of links to the authors resource box as well.
Type Of Links:
- Links to the guest blog
- To the authors site
- To writers capture page or affiliate site
Develop A Resource Box
Here’s a suggestion. Create a jpg of your name in script writing to look like a signature. Put your website url as a destination and the keyword as the ALT tag.
Send In The Article
Check your guest blogging service to see how to best submit your article. Some accept direct submission while others will allow direct email. Again, check the guest blogging service to see if they accept pictures.
For most sites that operate as a guest blogging service do so as a trade off. They offer to post your article and give you exposure and they in turn get a whole new set of potential customers. I believe it is a fair trade, even more so for new up and coming writers or marketers.
Choose Your Guest Blogging Service Wisely
Make sure the article you submit fits the niche the service is in. The backlinks you create are more powerful if they come from authority sites that post similar material to what your blog is about. Don’t go sending in material about marketing to a site dealing with veteran affairs for example. That is what relevant content means.